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JAMES TOWER IS NOW BLUE HUE LEARN MORE |
Research and Insights
Examine
Admissions Marketing Trends
Whitepapers, reports, marketing tips and original research — you’ll find it all in this combined resource center for admissions marketing professionals. Topics cover best practices, winning strategies and in-depth insights. Read on to see how you can successfully put these strategies to work on your campus.
Please note that whitepapers and articles written before February 2010 still refer to us as "James Tower" instead of Blue Hue.
Our Most Recent Marketing Minute
June 29, 2010 What To Do and What Not To Do
How can email marketing and social media be used together to help create on-going conversation with your customers? Here are a couple Do’s and Don’ts to help develop the customer conversation you desire:
Do...
- Show your true personality in your tweets and on your Facebook fan page. Tweets and status updates should entail more than just your latest product announcement or special promotion. Write about your morning jog and you might just find that some of your followers and fans are joggers too…this builds personal connections and strengthens credibility.
- Obtain email addresses from followers and fans. As your social media relationships strengthen, you will find your followers and fans will be more likely to give you their email addresses and take the time to open your messages rather than hitting the delete button.
Don't...
- Just insert links on your Web site or in your e-newsletters to join your Facebook fan page or follow you on Twitter. People need a REASON to sign up for these social media outlets.
- Restate content from your emails or Web site on your Facebook fan page and Twitter messages. This content needs to be different, fresh and in a format that can be shared easily with friends and co-workers.
These basic tips help you combine your email marketing and social media efforts. Follow these tips to take your online customer conversations to the next level.
Archive
The E-Expectations Series
For high school and college students, the Internet serves as a social networking tool. Students use blogs, chat, text messaging, and sites such as MySpace to connect and communicate. How much does this behavior impact undergraduate and graduate e-recruitment efforts?
The E-Expectations project examined the implications of this trend. For the general, Hispanic student and community college reports, it surveyed 1,018 college-bound high school juniors nationwide, asking them for their expectations and behaviors on issues such as college Web sites, cell phone usage, blogs, and podcasts. The Graduate Edition polled 1,069 prospective graduate students.
The following white papers based on our research are available for download:
Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College- Bound Seniors* (PDF - 540KB)
Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students** (PDF - 2300KB)
Education on the Move: The E-Expectations of Transfer Students* (PDF - 308KB)
Building an E-Recruitment Network: Connecting With College-Bound Seniors in the Era of MySpace** (PDF - 844KB)
Following the Link to Two-Year Colleges: The E-Expectations of High School Students Considering Community College** (PDF - 351KB)
Engaging the Social Networking Generation: How toTalk to Today's College-Bound Juniors and Seniors** (PDF - 208KB)
Hispanic Students and the Web: The E-Expectations of College-Bound Hispanic High School Students** (PDF - 200KB)
Advanced Degrees of E-Recruitment: The E-Expectations of Prospective Graduate Students*** (PDF - 205KB)
*Conducted in partnership with Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA) and OmniUpdate.
**Conducted in partnership with Noel-Levitz and NRCCUA.
***Conducted in partnership with Noel-Levitz and GradSchools.com.
