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JAMES TOWER IS NOW BLUE HUE LEARN MORE |
Research and Insights
Examine
Admissions Marketing Trends
Whitepapers, reports, marketing tips and original research — you’ll find it all in this combined resource center for admissions marketing professionals. Topics cover best practices, winning strategies and in-depth insights. Read on to see how you can successfully put these strategies to work on your campus.
Please note that whitepapers and articles written before February 2010 still refer to us as "James Tower" instead of Blue Hue.
Our Most Recent Marketing Minute
September 1, 2010 Facebook Fans: Quantity vs. Quality – Part 1: Quantity
In a world where social media marketing is becoming more relevant every day, how can your company quickly and effectively build a fan base for your Facebook page? It requires an initial commitment and ongoing dedication to branding, monitoring and networking.
4 Tips to Grow Your Facebook Fans
- Include quality posts and engaging material.
- Create a likeable and interesting page where fans and customers feel engaged.
- Involve both fans and admin to create fresh, relevant discussion.
- Reward loyal supporters.
- Provide incentives that give customers or fans a reason to support your company.
- Feature customer testimonials and positive feedback in your marketing materials.
- Remind fans to "like" and "share."
- Remind people to take advantage of the user-friendly sharing buttons and grow your fan base through sheer visibility.
- Integrate Facebook links on Web sites and in emails.
- Place your company’s Facebook link and “Like” buttons on Web sites and in email signatures. It is a simple, easy way to direct people to your page and encourage new fans.
Following these tips will help improve the quantity of your fans. In our next Marketing Minute, we’ll look at the quality of your fan base. Until then, happy marketing!
Archive
The E-Expectations Series
For high school and college students, the Internet serves as a social networking tool. Students use blogs, chat, text messaging, and sites such as MySpace to connect and communicate. How much does this behavior impact undergraduate and graduate e-recruitment efforts?
The E-Expectations project examined the implications of this trend. For the general, Hispanic student and community college reports, it surveyed 1,018 college-bound high school juniors nationwide, asking them for their expectations and behaviors on issues such as college Web sites, cell phone usage, blogs, and podcasts. The Graduate Edition polled 1,069 prospective graduate students.
The following white papers based on our research are available for download:
Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College- Bound Seniors* (PDF - 540KB)
Circling Over Enrollment: The E-Expectations of the Parents of College-Bound Students** (PDF - 2300KB)
Education on the Move: The E-Expectations of Transfer Students* (PDF - 308KB)
Building an E-Recruitment Network: Connecting With College-Bound Seniors in the Era of MySpace** (PDF - 844KB)
Following the Link to Two-Year Colleges: The E-Expectations of High School Students Considering Community College** (PDF - 351KB)
Engaging the Social Networking Generation: How toTalk to Today's College-Bound Juniors and Seniors** (PDF - 208KB)
Hispanic Students and the Web: The E-Expectations of College-Bound Hispanic High School Students** (PDF - 200KB)
Advanced Degrees of E-Recruitment: The E-Expectations of Prospective Graduate Students*** (PDF - 205KB)
*Conducted in partnership with Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA) and OmniUpdate.
**Conducted in partnership with Noel-Levitz and NRCCUA.
***Conducted in partnership with Noel-Levitz and GradSchools.com.
