AdmissionsGenie Client Testimonials

Background
Clark Atlanta University is a comprehensive, private, urban, coeducational institution of higher education with a predominantly African-American heritage.

Challenge
The university wanted to improve outreach and build stronger relationships with students, and felt that the current Web site was not accomplishing its goals.

Solution
Blue Hue was able to quickly implement the AdmissionsGenie solution without greatly imposing on the existing IT structure or admissions team. This allowed Clark Atlanta to start speaking more effectively with its prospective students more quickly.

Results
That first year, thousands of profiles, online requests for information and message boards posts were created and submitted, and the AdmissionsGenie site played a major role in helping to deliver the largest freshman class in Clark Atlanta’s history.

Background
Dakota State University is a public university in Madison, SD, serving more than 2,300 undergraduate and graduate students.

Challenge
DSU wanted to stand out from competitors, communicate the benefits of its technologically advanced campus and attract higher-achieving students.

Solution
Blue Hue helped DSU promote a fresh, contemporary image through print publications and its Web site. The pieces featured actual DSU students and emphasized the school’s use of technology as an educational resource.

Results
The new design helped DSU set itself apart from competitors and differentiate its institutional focus. Prospective student inquiries, average ACT scores and total accepted students all increased. Plus, the work earned a Best of Show at the Annual Admissions Advertising Awards.

Amy Crissinger Testimonial

Hear Amy Crissinger, the Director of Admission at Dakota State University, discuss the school’s third year of working with AdmissionsGenie and her excitement for the future.

Background
UNC Charlotte is a leading public institution within the University of North Carolina system, with a student body of approximately 20,000.

Challenge
The school had aggressive plans to increase the total number of enrolling students, the number of out-of-state students and its yield rate as a means to improve both class size and student quality.

Solution
AdmissionsGenie became the backbones of UNC Charlotte’s Web-based recruiting efforts.

Results
Leveraging AdmissionsGenie's extensive capabilities, UNC Charlotte enjoyed an exceptional recruiting year, achieving all its admissions goals, including:

• Double-digit increase in yield rate
• Largest freshman class ever enrolled
• An especially strong increase in the number of out-of-state enrollees
• Improvement in average SAT scores
• Improvement in ethnic diversity

Background
The University of Wisconsin-Stout (UW-Stout) is a wireless campus, providing students with a laptop to use during his or her entire course of study.

Challenge
The school’s Web site was not positioned to drive prospects to the recruiting department, yet increasing student enrollment was the number one priority for UW-Stout's enrollment team.

Solution
UW-Stout decided to proactively engage prospective students using the medium students were most comfortable using for communication — the Internet. The school’s Web site was renovated in tandem with initiating the AdmissionsGenie plan.

Results
Enrollment the first year exceeded expectations by 3% and visitors to the admissions Web site were in the hundreds of thousands in a six-month period — with more than 2000 total logins to AdmissionsGenie.