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Campaign Builder

Improve
Campaign Response

Campaign Builder helps you grab students’ attention by:

  • Identifying your students by name and connecting with them as individuals
  • Promoting programs and activities specific to their academic & personal interests
  • Delivering cross-media campaigns using custom emails, landing pages, letters and more

The Campaign Builder solution provides college admissions and advancement teams a turnkey approach to engaging their audiences and impacting their application or giving decisions.

Marketing and communication continues to become more and more personal. The growth of social media and 24/7 entertainment options make it more difficult than ever to be noticed and remembered, diminishing the impact of traditional methods of prospective student search. A cross-media approach to engaging prospective students is required to truly demand the attention of your students. By reaching out to a prospect as an individual, Campaign Builder helps you connect with students, improve response rates and reinforce or improve your overall yield.

Learn more by clicking on a tab below!

Engage Students with Targeted, Personalized Campaigns
The Campaign Builder platform is completely Web based and accessible 24/7 to help you create variable data marketing campaigns and personalize a wide range of media, including:

  • Email campaigns
  • Custom academic and interest brochures
  • Search/inquiry publications
  • Letters
  • Parent publications
  • Postcards
  • Electronic and print newsletters
  • Personalized URLs (PURLs) and landing pages
  • Invitations
  • Alumni fund campaigns
  • Self-mailers

Continue the Dialog and Confirm Your Results

  • Triggered Response Emails — Reach out to your prospects based on how they connect with you. Send follow up campaigns automatically to respondents or non-respondents alike.
  • Campaign Data and Reporting — Campaign Builder provides you full transparency on campaign success, including your email useage and campaign conversion, data collection and easy download for additional follow up.

Edit in Real Time
You can easily edit online and preview through our dynamic publishing platform. Users can add, delete or modify:

  • Text
  • Images
  • Page layout

Campaign Builder lets you update and re-use existing campaigns, or you can work with Blue Hue to create new campaigns. It is all about accessibility and speed to market. Stay ahead of your competition and be the first to the inbox and the mailbox!

Top 5 Benefits

  1. Increase overall search response and reporting capabilities. By contacting the right students at the right time in the right format, you will positively impact applications and yield.
  2. Improve efficiency by streamlining your admissions marketing process.
  3. Strengthen relationships with new students and alumni.
  4. Build a strong campus identity and reinforce your brand.
  5. Deliver customized admissions or alumni campaigns in hours instead of days.