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JAMES TOWER IS NOW BLUE HUE LEARN MORE |
Email Campaign Tool
Personalize
Your Message
Reach prospective students, engage them, and increase enrollment with Blue Hue™ Email — a personalized email campaign tool. We make it easy to send relevant, targeted messages, track results and measure effectiveness in real time.
Choose from a self-service program where you create your own campaigns or full-service where we take care of it all for you. We offer everything from basic functionality to advanced features. Easy-to-use tools make it simple to maintain speed, flexibility and a personal approach throughout your enrollment communications flow.
Create Human Connections
At Blue Hue, we have a deep understanding of admissions and e-recruitment strategies based on years of surveying prospective undergraduate and graduate students. We know how they use technology to choose a school, and we can help you connect to students in more personal, meaningful ways. The right email marketing can bring your campus to life for students and help them decide if your college or university is a good fit.
Full-Service Email Marketing Services
- Strategy Development
- Best-Practice Consulting
- Copywriting/Content Development
- Design
- Segmentation
- Testing
- Real-time Tracking and Reporting
Self Service Made Easy
Our higher education email marketing solution lets you create text or HTML messages on your own, using sophisticated, yet easy-to-use tools that walk you through the process. Set everything up from your own computer.
5 Easy Do-It-Yourself Steps:
- Enable or define your demographics.
- Upload your list.
- Create a message.
- Schedule your message for delivery.
- Check reports for analysis.
Download our Email Marketing Fact Sheet
Email Marketing Benefits
- Save Money: Email is inexpensive — pennies per email compared to $1 to $3 or more per direct mail piece.
- Expand Your Reach: One email message can replace thousands of dollars spent on recruiting calls.
- Give Instant Gratification: Students, parents and alumni can receive, respond to, forward, and print email communications almost immediately.
- Get their Attention: Email gets its message across with rich media using sound, color, animation and video.
- Review Real-Time Results: You have access to critical information, such as who opened the message, clicked on links or forwarded the email.
How can I take advantage of this personalized email campaign tool?
- Send personalized email campaigns to targeted student, parent and alumni audiences.
- Build and manage email student lists as well as parent and alumni data.
- Create rich-media HTML messages, announcements, newsletters and more.
- Generate detailed reports and track Web site activity.
- Provide historical tracking by recipient.
- Send reports directly to your email account.
- Set filters for your target audience per message based on demographic data.
- Set up event-based or trigger-based emails.
- Manage the unsubscribe responses.
PREQUALIFY WITH INEXPENSIVE EMAIL
The Gustavus Adolphus admissions team uses our email services to drive and qualify prospective student interest. This inexpensive first point of engagement helps to qualify interest. Along with designing the email, we created and integrated a data form — an electronic, pre-populated, quick application that makes it easier for students to apply.
