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JAMES TOWER IS NOW BLUE HUE LEARN MORE |
AdmissionsGenie
Recruit
In Their Language
Students are going to your Web site before they get information from anywhere else. Many will make a college choice without seeing the rest of your communication flow. Is your Web site up to this challenge?
With the economy making the competition for prospective students fiercer than ever before, your Web site has to make the grade. AdmissionsGenie can help you create human connections with your prospective students online. This Web-based college and university recruitment solution uses a proven combination of communication and social networking tools — the media students prefer:
• personalized emails
• interactive Web sites
• community portals
• student-authored profiles
AdmissionsGenie lets you create a unique and personalized Internet experience for prospective students at each stage of the admissions process. Web 2.0 technologies capture the interests of your prospects, provide easy access to the information they need and help foster lasting relationships with their fellow classmates.
Learn more by downloading our brochure or clicking on a tab below!
Top 6 Reasons to Choose AdmissionsGenie
1) Free Up Resources
Save time, human capital and budget dollars with our software as a service solution(Saas). Because you aren’t required to buy the AdmissionsGenie software, you don’t need the infrastructure to support it. Staff workload can be reduced, and you don’t have to rely on your school’s already overtaxed technology resources. Choose from full-service or managed services. If you would like Blue Hue to make changes and updates to your Web site for you, choose the full-service plan. Or opt for managed service where we still host the software, but you make your own updates.
2) Get Your Site Up and Running Quickly
In just 10 weeks, your AdmissionsGenie Web site is up and running, reaching out to your prospective students and connecting them with your current students, faculty and staff.
3) Address “Fit Factor” with an Online Campus Community
Along with basic information about your college or university, students want to know if they will fit in. Online blogs, student profiles, message boards and chats can build a student’s campus comfort level. Plus, AdmissionsGenie Web sites feature community portals tailored to the different stages of the admissions process. Students feel welcomed by personalized content that reflects their current admissions status as well as their academic and personal interests.
4) Keep Students Moving through Your Process
The AdmissionsGenie solution drives students through all phases of the admissions process. Each step is tracked, and students receive personalized information based on their behavior, making them feel important and welcomed to your school. By tracking student behavior and capturing their interests, AdmissionsGenie delivers a unique Web experience each time the student visits.
5) Achieve Admissions Goals
AdmissionsGenie makes it easier to reach enrollment objectives and build the optimal class. We give you the tools to track students’ interests and activities and let you monitor their behavior throughout the admissions process. This helps you better target your recruitment efforts, which improves your yield rate.
6) Count on Reliable, Secure Access
AdmissionsGenie is flexible, integrating with most existing information technology systems. Plus, our SAS 70/PCI-compliant hosting facilities ensure that your data is secure and your Web site is always accessible with 24/7 access and 99.99% uptime.
Following is a list of features that are included with AdmissionsGenie
Admissions Web Site
- Custom Graphics — Your School’s Look and Feel
- Web Experience Reflects Admissions Status
- Role-based User Experience (Four default roles: Prospective Student, Applied Student, Accepted Student and Enrolled Student)
- Login, Request Info/Contact Us and Registration Forms
- “Apply Now” Icon and Link to Existing Online Application
- Event Registration
- Application-Status Checklist for Students, Parents and Guidance Counselors
- To-Do List
- Advanced Personalization
- Message Me — Post and Receive Public and Private Messages
- Video Gallery
Email Program (500,000 e-mails per year)
- E-mail Template Design
- Personalized HTML Emails
- Search Campaigns
- Targeted — based on interests
- Triggered — based on actions
- Scheduled — based on status
Social Media Tools
- Student-authored Profiles with Search Functionality
- Polls and Quizzes
- Chat and IM
- Message Boards
- Community Portal
- Blogs
- Podcasting/RSS
Built-in Reporting and Analysis
- Web Statistics
- Aggregate-level Web-usage tracking statistics via Google Analytics - Centralized Reporting
- Activity and Interests Tracking Module at the Aggregate/Class Level and the Individual Student Level
Data Exchange
- Shares Data with Most Enterprise Systems (CSV, Excel, Fixed-width File, Tab-Separated and DBF)
Service Offerings
- Full-Service Model
- Managed-Service Model includes CMS tools
File Manager
Choose from the following two packages, and customize the solution to meet your specific admissions marketing needs.
| AG Select | AG Custom | |
| Customized Web Site Look & Feel | ||
| Web Site Design | 3 base designs | custom design |
| Three Page Templates | √ | √ |
| (Home, Admitted Students and Interior Content Pages) | √ | √ |
| E-mail Template Design | √ | √ |
Basic Functionality |
||
| Role-Based User Experience | √ | √ |
| 5 x 5 Navigation Tree (5 categories/5 subcategories) | √ | √ |
| Custom Flash Presentation | √ | √ |
| Basic Forms (Registration, Login, Contact Us/Request Info) | √ | √ |
| Data Exchange | √ | √ |
| Centralized Reporting | √ | √ |
| Targeted E-Mail Campaigns | √ | √ |
| Features | up to 15 | all 33 |
| See Feature List | ||
Software as a Service (SaaS) |
||
| Web-based Platform & Implementation Support Services | √ | √ |
| Scheduled Product Updates and Maintenance | √ | √ |
SERVICE OPTIONS AND PRICING
The Full Service option includes up to 10 hours of email and toll-free phone end-user support each month. The Managed Service option requires a three-year contract and includes up to five hours of email and toll-free phone end-user support each month. Please contact us to discuss your specific needs and to request pricing.
AdmissionsGenie Frequently Asked Questions
Bottom-Line Benefits?
Value?
Pricing Structure?
Hidden Costs?
Compatibility?
Deliver Technology?
Staff Distraction?
Staff Training?
Student Privacy?
Q. What are a college’s or university’s bottom-line benefits with AdmissionsGenie?
A. First, AdmissionsGenie helps colleges and universities attract even more high-quality applicants on the front end of the admissions process. It also helps increase the yield rate by convincing those truly outstanding students who are being accepted at multiple universities to enroll at your college. As a result, your school can be even more selective in admissions, strengthening the quality and diversity of your student population and making your school’s ranking and overall reputation even stronger.
Second, AdmissionsGenie will help ensure that your enrolled students arrive on campus better informed and more comfortable and confident than ever before. Through AdmissionsGenie, the students get to know each other and the school on a much deeper level before they even arrive on campus.
Third, AdmissionsGenie's built-in tracking systems and statistical analysis will allow you to make better-informed, real-time decisions during the admissions process each year — helping you to know which students to pursue more aggressively and, very importantly, just how to pursue them effectively. This will help to continuously improve the effectiveness and efficiency of both your admissions and orientation efforts over time.
Finally, AdmissionsGenie's fully integrated combination of technology and services will free up the limited and highly valuable human resources in the Admissions Office (and other parts of the campus). Your staff will have more time to spend doing what they do best — putting a human face on the college or university, meeting with students, evaluating candidates, etc. — while delegating to us much of the massive, complex, detail-oriented, repetitive and time-consuming execution required to create a uniquely-tailored admissions and orientation process for each one of your many thousands of prospects, applicants, acceptees and enrollees.
Q. How will I know if my AdmissionsGenie program was worth the cost and effort?
A. We are committed to delivering value to our clients, and we typically measure that value along several dimensions, such as unique visits to the university's custom-built admissions Web site, the number of applicants, the yield rate, student quality, student diversity and students' level of enthusiasm about the university and its AdmissionsGenie program. Different clients have different goals, and we work with each school to help achieve its particular aspirations.
Q. Pricing structure: Are there different levels of service available?
A. Yes! Different schools have different objectives, different budget constraints and different levels of internal resources available. Therefore, we have two flexible packages for AdmissionsGenie:
1) Select
2) Custom
There are additional features available at each level, and both packages include a level of customer service that our clients have described variously as "incredible," "consummately professional" and "consistently excellent." You can even customize a package by adding individual features from higher-level packages to a base package on an a la carte basis.
Q. Are there hidden costs?
A. No. Before launching AdmissionsGenie, we conducted extensive research among admissions professionals to determine their needs and understand their frustrations. One of their key frustrations was hidden costs. When using internal resources, the primary frustration was long delays in completing technology-related projects because of insufficient internal resources. When outsourcing, the primary hidden cost was expenses that had not been mentioned in advance, but cropped up after the vendor relationship was established. Our service is designed to bring the right mix of people and technology to help you launch your program promptly — in just ten weeks — and all of our fees are clearly explained up front.
Q. Will AdmissionsGenie be compatible with my existing information systems?
A. Yes. We have found ways to work with an extraordinarily wide range of data processing systems for our current clients, from internally developed legacy systems to highly sophisticated external systems such as SCT Banner, PeopleSoft and many others.
Q. Can AdmissionsGenie really deliver the required technology?
A. Yes. We are currently serving a broad cross-section of large and small public and private colleges and universities across the United States. We would be glad to put you in touch with clients whose profiles are similar to yours so you could see how we have helped them.
Q. Will AdmissionsGenie be a huge distraction to my staff?
A. Our intention is to be helpful, not a distraction! In fact, our clients are often pleasantly surprised (considering their past experience with other vendors) at how much of the burden we carry for them. It requires less effort and time to launch our powerful AdmissionsGenie program than you might think. AdmissionsGenie is a service, not just a product. With the right combination of technology and service, we help you establish a high-impact, coordinated program of personalized, two-way communications with prospective and incoming students — and we reduce your admissions and IT staffs’ workload in the process.
Q. Will you help train my people to effectively utilize the various features of AdmissionsGenie?
A. Absolutely — and the training, which takes only a few hours, will be conducted right on your own campus by your AdmissionsGenie Client Service Manager.
Q. Does AdmissionsGenie take appropriate steps to protect the privacy of students?
A. Yes. We recognize the importance of protecting students' privacy and the information that they share with our clients and with us. We have clear, strict policies in place regarding the collection of information, student choice in providing information and the use, distribution and security of that information. These policies are in line with all appropriate federal and state laws, the policies of our client institutions and the common conventions of reputable online communities. Our college and university clients have found our policies to be highly appropriate.
AdmissionsGenie Client Testimonials
We take pride in the work we do for our college and university enrollment management customers. Read through our success stories to discover how our products and services have provided clients just like you with the recruiting solutions they required.
MAKE IT EASY TO APPLY AND MAKE CONNECTIONS
McDaniel College in Western Maryland worked with James Tower to implement their AdmissionsGenie social network platform. We also customized a pre-populating online application form for Maryland students. Today, more than 25% of Maryland applications have come from the new online form, and they are exceeding enrollment projections.
