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Strategy and Branding
Define
Your Personality
In the competitive world of higher education, your school’s reputation is important. One way to affect what people think of your institution is to have a meaningful brand. A single, cohesive brand story is much more effective and cost efficient.
Strategy and branding create a unique identity for your campus and communicate your values to prospective students, parents, faculty, alumni and the community at large. An effective brand builds loyalty and commitment. An effective strategy creates meaningful interactions and experiences.
Consultation and research help us understand your school’s unique differentiators so that together, we can develop a successful brand strategy. Brand implementation includes:
- Building Your Brand and Visual Identity
- Targeting Your Messaging and Copy Tone
- Designing a Logo
- Writing a Tagline or Positioning Statement
- Choosing or Art Directing Appropriate Photography
- Creating Style Guidelines and Design Standards
EMBRACE WHAT MAKES YOU UNIQUE
Dakota State University liked their logo and brand colors, but felt they needed to redefine their identity in the student recruitment marketplace. After on-campus interviews and prospective student focus groups, we expanded their marketing palette to create a distinctive look that better personified their tech focus.
