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Prospective Student Search Campaigns
Fill Your
Admissions Pipeline
With search campaigns, your goal is to find high-quality students that convert into enrollments, but the dynamics are changing. Colleges and universities are replacing once-a-year, one-way communication with ongoing campaigns that engage prospects and develop relationships.
Together we will plan, create and execute a Search campaign that makes sense for your school. We can keep your admissions pipeline full of qualified prospects using an effective mix of direct mail, landing pages, personalized emails, text responses, an interactive admissions Web site, social-network-like community portals and student-authored profiles.
A successful Student Search campaign helps you:
- Target students by class year, major, geographic location or other demographic.
- Engage students and build relationships with multiple, personal touch points.
- Automate your campaigns and free up admissions staff.
- Test messages and call-to-actions early and often, so you can adjust as you go.
- Lead prospects through the admission process with an engaging communication flow.
- Let students connect via multiple response channels — email, texting, reply mail, Web sites, community portals and toll-free phone numbers.
Blue Hue Student Search Services include:
- Communications flow strategy
- Data management
- List acquisition
- Offer planning
- Creative development, production and implementation
- Analysis and reporting
Get Results with Multi-Channel Search
Shorter College in Rome, Georgia saw a double-digit increase in prospective student response after combining electronic search with a variable-data print campaign. The students received a personalized email followed by a personalized, four-color direct mail piece with a reply form. Non-respondents were also sent a follow-up email.
