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Social Media Marketing

Influence
the Online Conversation

Social media has changed the landscape of college admissions and recruiting. Whether or not you are officially engaged in social media marketing is irrelevant — your school is already part of the online discussion. You can be a part of the conversation to define your position and show off your advantages, or you can cross your fingers.

Blue Hue can help you establish a social media marketing plan, set measurable goals and achieve results.

Social Media Marketing
Create a sustainable social media presence for your recruitment operation, drive prospective students to your Web site, and integrate social media tactics into your overall admissions marketing strategy. Services include:

  • Social Web Evaluation/Analysis — Perform discovery and recommend changes to your current implementation.
  • Social Web Strategy — Develop a school-specific plan to meet your goals and connect your school with your target audiences using the appropriate social media tools and Web sites.
  • Social Media Implementation — Implement your social Web strategy.
  • Social Media Management Plan and Policy — Establish a school-specific plan to maintain your social media strategy over time. This service can include the development of a school-specific social media policy to guide the use of social media across the admissions office or campus.
  • Social Web Analytics — Define measures of success based on school-specific business goals and work with your IT department to set up necessary Web analytics, where possible, to monitor and measure results.
  • Social Web Maintenance Service Plan — Maximize results by re-evaluating your social media strategy at pre-determined intervals and recommending adjustments.
  • Social Media Training — Train your staff to maintain your social Web strategy going forward.
  • Admissions Blog Plan — Create an admissions blog management plan to maintain high-quality student, faculty and staff blogs designed to engage prospective students and their families.
  • Social Media Skins — Design, develop and implement skins to brand and customize your external social media presence.

Private Social Networking Site for Your Campus
Build campus relationships via a password-protected site, increase enrollment stickiness because of these relationships, and gain insight that will help you personalize and improve your communications. Features include:

  • Student-authored Profiles with Search Functionality
  • Polls and Quizzes
  • Chat and IM
  • Message Boards
  • Community Portal
  • Blogs
  • Podcasting/RSS